AutoGineer
Generated banner for SEO Aeo Best Practices
Generated logo for SEO Aeo Best Practices

SEO Aeo Best Practices

SanityOfficialPublished by Sanity

  • Skill
  • Guidelines
  • Business and productivity
  • MIT
  • No issues found
Download ZIP

From the author

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
— the description by Sanity

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

This skill provides a unified framework for SEO and Answer Engine Optimization (AEO). It covers technical requirements like structured data, sitemaps, and robots.txt, alongside content quality strategies based on Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) model. It is designed to help creators ensure their content is both discoverable by search engines and authoritative enough to be cited by AI assistants like ChatGPT, Perplexity, and Google AI Overviews.

What it does

  • Provides technical SEO checklists for metadata, sitemaps, and hreflang
  • Offers patterns for implementing JSON-LD structured data
  • Explains how to optimize content structure for AI extraction
  • Details the four pillars of the EEAT quality framework
  • Guides on managing AI crawler access via robots.txt
  • Outlines strategies for YMYL (Your Money or Your Life) content rigor

When to use it

  • When planning or auditing technical SEO implementation
  • When preparing content to be featured in AI-generated summaries
  • When improving author credibility and content trustworthiness signals
  • When implementing schema markup for articles, products, or FAQs
  • When troubleshooting low visibility in search or AI answer surfaces

Advantages

  • Bridges the gap between traditional SEO and modern AI answer engines
  • Provides actionable schema patterns for structured data
  • Offers clear guidance on improving content authority for AI models
  • Includes specific implementation examples for content management systems

Usage examples

“How should I structure my FAQ page to be better understood by AI assistants?”
The agent provides a guide on using FAQ-specific JSON-LD schema and formatting content with direct, concise question-answer pairs.
“What are the EEAT requirements for a medical blog post?”
The agent outlines the necessity of expert review, clear author credentials, and proper citation of primary sources to meet YMYL standards.

Install

  1. Download the skill as a ZIP:

    https://autogineer.com/agent-skills/sanity-io/seo-aeo-best-practices/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip seo-aeo-best-practices.zip -d .agents/skills

Documentation by Sanity

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags

  • Creating sitemaps and robots.txt

  • Adding JSON-LD structured data

  • Optimizing content for featured snippets

  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)

  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema

  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)

  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)

  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

Files

references/eeat-principles.md

EEAT Principles

Google's EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) guides how content quality is evaluated. This applies to both SEO rankings and AI answer selection.

The Four Pillars

Experience

First-hand or life experience with the topic.

Signals:

  • Personal anecdotes and case studies

  • "I tested this" content

  • Real-world results and screenshots

  • User-generated reviews

Implementation:

  • Include author bios with relevant experience

  • Add "About the Author" sections

  • Feature customer testimonials

  • Show real examples, not just theory

Expertise

Knowledge and skill in the subject area.

Signals:

  • Credentials and qualifications

  • Depth of content coverage

  • Technical accuracy

  • Citations to authoritative sources

Implementation:

  • Display author credentials

  • Link to primary sources

  • Cover topics comprehensively

  • Keep content technically accurate and updated

Authoritativeness

Recognition as a go-to source in the field.

Signals:

  • Backlinks from respected sites

  • Mentions in industry publications

  • Social proof and follower counts

  • Brand recognition

Implementation:

  • Build thought leadership content

  • Contribute to industry publications

  • Maintain consistent publishing

  • Develop recognizable brand voice

Trustworthiness

Accuracy, transparency, and legitimacy.

Signals:

  • Clear authorship and contact info

  • Accurate, fact-checked content

  • Secure website (HTTPS)

  • Privacy policy and terms

Implementation:

  • Display clear author attribution

  • Include publication and update dates

  • Provide contact information

  • Use HTTPS and maintain security

Sanity Implementation

// Author schema with EEAT signals
defineType({
  name: 'author',
  type: 'document',
  fields: [
    defineField({ name: 'name', type: 'string' }),
    defineField({ name: 'role', type: 'string' }),
    defineField({ name: 'bio', type: 'text' }),
    defineField({ name: 'credentials', type: 'array', of: [{ type: 'string' }] }),
    defineField({ name: 'image', type: 'image' }),
    // sameAs: used for schema.org Person structured data output
    defineField({ name: 'sameAs', type: 'array', of: [{ type: 'url' }],
      description: 'Canonical profile URLs (LinkedIn, Twitter, etc.) for schema.org Person'
    }),
    // socialLinks: used for display purposes (platform icons, labels)
    defineField({
      name: 'socialLinks',
      type: 'array',
      of: [{ type: 'object', fields: [
        defineField({ name: 'platform', type: 'string' }),
        defineField({ name: 'url', type: 'url' })
      ]}],
      description: 'Social links for display in the UI. Use sameAs for structured data output.'
    }),
  ]
})

// Content with EEAT metadata
defineType({
  name: 'post',
  fields: [
    defineField({ name: 'author', type: 'reference', to: [{ type: 'author' }] }),
    defineField({ name: 'publishedAt', type: 'datetime' }),
    defineField({ name: 'updatedAt', type: 'datetime' }),
    defineField({ 
      name: 'reviewedBy', 
      type: 'reference', 
      to: [{ type: 'author' }],
      description: 'Expert reviewer for fact-checking'
    }),
    defineField({
      name: 'sources',
      type: 'array',
      of: [{ type: 'url' }],
      description: 'Citations and references'
    }),
  ]
})

YMYL Considerations

"Your Money or Your Life" topics (health, finance, legal, safety) require extra EEAT rigor:

  • Medical content reviewed by healthcare professionals

  • Financial advice from certified experts

  • Legal content reviewed by attorneys

  • Clear disclaimers where appropriate

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Published by
Sanity
Publisher
Sanity (Official)
Source
sanity-io/agent-toolkit · skills/seo-aeo-best-practices · commit 3ed3a14
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Sanity or Sanity.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download seo-aeo-best-practices.zip