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Value Prop Statements

Pawel HurynCommunityCreated by Pawel Huryn

  • Skill
  • Content generator
  • Business and productivity
  • MIT
  • No issues found
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From the author

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
— the description by Pawel Huryn

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

This skill acts as a product growth expert to transform core value propositions into specific, audience-focused messaging. It helps users adapt their product's benefits for different contexts, including marketing campaigns, sales presentations, and customer onboarding flows, ensuring that messaging resonates with specific target segments.

What it does

  • Converts high-level value propositions into context-specific statements
  • Tailors messaging for marketing, sales, and onboarding channels
  • Addresses specific target market segments and use cases
  • Emphasizes primary benefits and desired user outcomes
  • Highlights key product features and capabilities
  • Uses compelling language to improve audience resonance

When to use it

  • When writing marketing copy and promotional content
  • When creating sales decks and pitch materials
  • When crafting customer onboarding messages
  • When developing segment-specific messaging

Advantages

  • Ensures consistency across different customer touchpoints
  • Helps align product features with specific user pain points
  • Provides a structured approach to messaging development
  • Supports the creation of targeted content for diverse audiences

Usage examples

“Generate value proposition statements for a project management tool targeting remote teams.”
The agent produces tailored messaging that highlights how the tool enables remote collaboration, reduces communication overhead, and keeps projects on track for distributed teams.
“Create a sales-focused value proposition for a CRM platform targeting small business owners.”
The agent generates a statement emphasizing how the CRM simplifies lead tracking and automates follow-ups, allowing small business owners to focus on closing deals rather than manual data entry.

Install

  1. Download the skill as a ZIP:

    https://autogineer.com/agent-skills/phuryn/value-prop-statements/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip value-prop-statements.zip -d .agents/skills

Documentation by Pawel Huryn

Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

When to Use

  • Writing marketing copy and promotional content

  • Creating sales decks and pitch materials

  • Crafting customer onboarding messages

  • Developing segment-specific messaging

  • Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

  • Directly addresses a specific target market segment or use case

  • Emphasizes the primary benefit and desired outcome

  • Highlights the key features and capabilities that make it possible

  • Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

  1. For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.

  2. For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.

  3. For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.

Tips for Best Results

  • Provide existing value propositions or key benefits

  • Specify target segments and their pain points

  • Include product features and differentiators

  • Share distribution channels (marketing, sales, onboarding)

  • Mention any brand tone or voice guidelines

Further Reading

Files

LICENSE

MIT License

Copyright (c) 2026 Pawel Huryn

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Pawel Huryn
Publisher
Pawel Huryn (Community)
Source
phuryn/pm-skills · pm-marketing-growth/skills/value-prop-statements · commit 2a12295
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Pawel Huryn or Pawel Huryn.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download value-prop-statements.zip