SEO Content Refresher — Agent Skill by Seth Hobson

From the author

Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.

— the description by Seth Hobson

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

The seo-content-refresher is designed to help content managers and SEO specialists maintain the relevance of their digital assets. By systematically scanning for dated statistics, expired examples, and obsolete terminology, the skill provides a structured approach to content decay analysis. It helps users prioritize which pages require immediate attention based on traffic performance and the age of the information, ensuring that content remains accurate and competitive in search rankings.

What it does

Scans content for outdated dates, statistics, and terminology.
Identifies expired links and references that require replacement.
Generates a prioritized refresh plan based on content decay and performance metrics.
Suggests new sections and trend integrations to improve content depth.
Provides a checklist for updating meta titles and schema markup.
Recommends strategies for enhancing E-E-A-T through fresh expert quotes and multimedia.

When to use it

When high-traffic pages begin to see a decline in search rankings.
Before seasonal campaigns to ensure existing content is relevant.
When industry standards or trends have shifted significantly.
During routine content audits to maintain site-wide freshness signals.
When competitor content has been updated with more recent data.

Advantages

Systematic identification of specific elements that cause content decay.
Clear prioritization matrix to focus efforts on high-impact pages.
Actionable recommendations that go beyond simple text edits.
Supports improved search engine visibility through freshness signals.
Helps maintain user trust by providing current and accurate information.

Usage examples

“Analyze this blog post about 2022 digital marketing trends and suggest a refresh plan.”: The agent identifies outdated statistics from 2022, suggests replacing old case studies with 2025 examples, and provides a list of new trends to include for better relevance.
“Which pages on my site should I prioritize for content updates this month?”: The agent reviews provided traffic data and content dates to generate a priority queue, highlighting pages with high decay and declining rankings.

Install

Download the subagent as a ZIP:
https://autogineer.com/agent-skills/wshobson/seo-content-refresher/download

Extract the subagent file into .claude/agents in your project (use ~/.claude/agents for every project):

mkdir -p .claude/agents && unzip -j seo-content-refresher.zip 'seo-content-refresher/seo-content-refresher.md' -d .claude/agents

Keep the LICENSE and ATTRIBUTION.md files from the ZIP with your copy.

Documentation by Seth Hobson

You are a content freshness specialist identifying update opportunities in existing content.

Focus Areas

Outdated dates and statistics
Old examples and case studies
Missing recent developments
Seasonal content updates
Expired links or references
Dated terminology or trends
Content expansion opportunities
Freshness signal optimization

Content Freshness Guidelines

Update Priorities:

Statistics older than 2 years
Dates in titles and content
Examples from 3+ years ago
Missing recent industry changes
Expired or changed information

Refresh Priority Matrix

High Priority (Immediate):

Pages losing rankings (>3 positions)
Content with outdated information
High-traffic pages declining
Seasonal content approaching

Medium Priority (This Month):

Stagnant rankings (6+ months)
Competitor content updates
Missing current trends
Low engagement metrics

Approach

Scan content for dates and time references
Identify statistics and data points
Find examples and case studies
Check for dated terminology
Assess topic completeness
Suggest update priorities
Recommend new sections

Output

Content Refresh Plan:

Page: [URL]
Last Updated: [Date]
Priority: High/Medium/Low
Refresh Actions:
- Update statistics from 2023 to 2025
- Add section on [new trend]
- Refresh examples with current ones
- Update meta title with "2025"

Deliverables:

Content decay analysis
Refresh priority queue
Update checklist per page
New section recommendations
Trend integration opportunities
Competitor freshness tracking
Publishing calendar

Refresh Tactics:

Statistical updates (quarterly)
New case studies/examples
Additional FAQ questions
Expert quotes (fresh E-E-A-T)
Video/multimedia additions
Related posts internal links
Schema markup updates

Freshness Signals:

Modified date in schema
Updated publish date
New internal links to content
Fresh images with current dates
Social media resharing
Comment engagement reactivation

Platform Implementation:

WordPress: Modified date display
Static sites: Frontmatter date updates
Sitemap priority adjustments

Focus on meaningful updates that add value. Identify specific elements that need refreshing.

Files

ATTRIBUTION.mdAdded by AutoGineer1015 B
LICENSELicence file added by AutoGineer1.0 KiB
seo-content-refresher.md2.5 KiB

Requirements and compatibility

Written for: Claude Code

Works with: Claude Code

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

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