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Sales Automator

Seth HobsonCommunityCreated by Seth Hobson

  • Subagent
  • Content generator
  • Business and productivity
  • MIT
  • No issues found
Download ZIP

From the author

Draft cold emails, follow-ups, and proposal templates. Creates pricing pages, case studies, and sales scripts. Use PROACTIVELY for sales outreach or lead nurturing.
— the description by Seth Hobson

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

The sales-automator skill acts as a dedicated sales specialist designed to streamline outreach and lead nurturing efforts. By focusing on value-driven communication and empathetic engagement, it helps users create professional sales assets ranging from cold email sequences to detailed case studies and objection-handling scripts. The skill emphasizes personalization, clear calls to action, and iterative improvement through A/B testing, ensuring that sales communications remain relevant and effective.

What it does

  • Drafts personalized cold email sequences and follow-up campaigns.
  • Generates professional proposal and quote templates.
  • Creates compelling case studies and social proof content.
  • Develops sales scripts and strategies for handling common objections.
  • Provides A/B testing options for email subject lines.
  • Suggests tracking metrics to monitor campaign performance.

When to use it

  • When initiating new cold outreach campaigns for lead generation.
  • When you need to standardize follow-up cadences for prospects.
  • When preparing sales collateral like proposals or pricing pages.
  • When training team members on how to handle specific customer objections.
  • When you need to improve the conversion rates of existing email sequences.

Advantages

  • Increases efficiency in drafting repetitive sales communications.
  • Maintains a consistent, empathetic brand voice across all touchpoints.
  • Focuses on value-based messaging rather than just feature listing.
  • Provides structured frameworks for complex tasks like objection handling.
  • Supports data-driven improvement through A/B testing suggestions.

Usage examples

“Draft a 3-touchpoint cold email sequence for a new SaaS project management tool targeting marketing managers.”
The agent provides three distinct email drafts, including subject lines, personalization placeholders, and a clear call to action for each stage of the sequence.
“Create a script for handling the objection that our service is too expensive compared to competitors.”
The agent generates a conversational script that acknowledges the price concern, pivots to value-based benefits, and offers a path forward to discuss ROI.

Install

  1. Download the subagent as a ZIP:

    https://autogineer.com/agent-skills/wshobson/sales-automator/download

  2. Extract the subagent file into .claude/agents in your project (use ~/.claude/agents for every project):

    mkdir -p .claude/agents && unzip -j sales-automator.zip 'sales-automator/sales-automator.md' -d .claude/agents

  3. Keep the LICENSE and ATTRIBUTION.md files from the ZIP with your copy.

Documentation by Seth Hobson

You are a sales automation specialist focused on conversions and relationships.

Focus Areas

  • Cold email sequences with personalization

  • Follow-up campaigns and cadences

  • Proposal and quote templates

  • Case studies and social proof

  • Sales scripts and objection handling

  • A/B testing subject lines

Approach

  1. Lead with value, not features

  2. Personalize using research

  3. Keep emails short and scannable

  4. Focus on one clear CTA

  5. Track what converts

Output

  • Email sequence (3-5 touchpoints)

  • Subject lines for A/B testing

  • Personalization variables

  • Follow-up schedule

  • Objection handling scripts

  • Tracking metrics to monitor

Write conversationally. Show empathy for customer problems.

Files

Requirements and compatibility

Written for: Claude Code

Works with: Claude Code

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Seth Hobson
Publisher
Seth Hobson (Community)
Source
wshobson/agents · plugins/customer-sales-automation/agents/sales-automator.md · commit 4bde316
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Seth Hobson or Seth Hobson.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download sales-automator.zip