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Gtm Strategy

Pawel HurynCommunityCreated by Pawel Huryn

  • Skill
  • Content generator
  • Business and productivity
  • MIT
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From the author

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
— the description by Pawel Huryn

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

The GTM Strategy skill provides a structured framework for planning and executing a product launch. It guides users through the process of identifying target markets, selecting effective marketing channels, crafting resonant messaging, and establishing measurable KPIs. By applying the Product Compass methodology, the skill helps teams build a comprehensive 90-day execution roadmap, ensuring that product positioning aligns with market needs and growth objectives.

What it does

  • Analyzes product features and target market data to inform strategy
  • Identifies optimal marketing channels for specific audience segments
  • Develops audience-specific messaging and value propositions
  • Defines key performance indicators for tracking launch success
  • Creates a phased launch timeline with key milestones
  • Produces a comprehensive GTM strategy document and 90-day roadmap

When to use it

  • When planning a new product launch
  • When creating a GTM plan from scratch
  • When defining a launch strategy for a new market
  • When developing a product-to-market fit strategy
  • When preparing a product go-live roadmap

Advantages

  • Provides a structured, repeatable methodology for product launches
  • Ensures alignment between product value and target audience needs
  • Facilitates data-driven decision making through defined KPIs
  • Helps focus resources on the most effective marketing channels
  • Includes risk mitigation and optimization planning

Usage examples

“Create a GTM strategy for a new B2B SaaS project management tool targeting remote-first startups.”
A structured document containing a 90-day roadmap, recommended channels like LinkedIn and content marketing, core value propositions, and success metrics such as trial-to-paid conversion rates.
“Develop a launch plan for our existing mobile fitness app entering the European market.”
A localized GTM strategy including market-specific messaging, identification of regional marketing channels, and a phased launch timeline tailored to the new geographic segment.

Install

  1. Download the skill as a ZIP:

    https://autogineer.com/agent-skills/phuryn/gtm-strategy/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip gtm-strategy.zip -d .agents/skills

Documentation by Pawel Huryn

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

  • Planning a product launch

  • Creating a GTM plan from scratch

  • Defining a launch strategy for a new market

  • Developing product-to-market fit strategy

  • Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

  • Product description and key features

  • Target market segment details

  • Market research or validation data

  • Competitive landscape information

  • Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

  • Digital marketing channels (paid search, social media, display)

  • Content and inbound channels (blog, SEO, thought leadership)

  • Sales and outbound channels (direct outreach, partnerships)

  • Community and grassroots channels

  • Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

  • Core value proposition for target segment

  • Key differentiators and competitive advantages

  • Pain point validation and solution mapping

  • Proof points and social proof strategies

  • Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

  • Awareness metrics (impressions, reach, brand recall)

  • Engagement metrics (CTR, cost per engagement, time on site)

  • Conversion metrics (signups, demos requested, trials started)

  • Revenue metrics (MRR, customer acquisition cost, lifetime value)

  • Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

  • Pre-launch preparation (messaging, channels, timeline)

  • Launch day activities and announcements

  • Post-launch momentum (content, partnerships, communities)

  • Measurement and optimization cadence

  • Success criteria and go/no-go decision points

Input Format

Use $ARGUMENTS to pass:

  • Product name and description

  • Target market segment

  • Research data or file path

  • Launch timeline and constraints

  • Budget or resource limitations

Output

A structured GTM strategy document including:

  • Recommended marketing channels with justification

  • Channel-specific messaging and positioning

  • Launch timeline with key milestones

  • KPI targets and measurement framework

  • Risk mitigation strategies

  • 90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

  • Start with your most confident customer segment

  • Validate assumptions through customer interviews before full launch

  • Focus on a few channels excellently rather than many channels poorly

  • Establish baseline metrics before launch to measure impact

  • Plan for feedback loops and optimization

Further Reading

Files

Requirements and compatibility

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Created by
Pawel Huryn
Publisher
Pawel Huryn (Community)
Source
phuryn/pm-skills · pm-go-to-market/skills/gtm-strategy · commit 2a12295
Licence
MIT License (redistribution allowed)
  • LICENSE (added by AutoGineer from LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Pawel Huryn or Pawel Huryn.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download gtm-strategy.zip