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Draft Content

AnthropicOfficialPublished by Anthropic

  • Skill
  • Content generator
  • Documents and content
  • Apache-2.0
  • No issues found
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From the author

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
— the description by Anthropic

AutoGineer summary

Written by AutoGineer from the skill’s own files, not by the author

Draft-content is a versatile writing assistant designed to generate marketing materials tailored to specific platforms and audiences. It supports a wide range of formats, including blog posts, social media updates, email newsletters, landing pages, press releases, and case studies. The skill ensures consistency by applying user-defined brand voice guidelines and provides structured, channel-specific formatting. Additionally, it incorporates SEO best practices for web-facing content, offering keyword suggestions and meta-data recommendations to improve visibility.

What it does

  • Generates structured drafts for diverse marketing formats like blog posts and press releases.
  • Applies custom brand voice guidelines to ensure consistent tone across all content.
  • Provides channel-specific formatting, such as character limits for social media or standard press release structures.
  • Suggests SEO strategies including primary keywords, meta descriptions, and header optimization.
  • Offers multiple options for headlines and subject lines to maximize engagement.
  • Includes placeholders for essential elements like customer quotes, metrics, or media contact information.

When to use it

  • When you need to create marketing copy for a new campaign or product launch.
  • When you need to adapt a core message for different platforms like LinkedIn, Twitter, or email.
  • When you require SEO-optimized content for a blog or landing page.
  • When you need to draft professional communications like press releases or case studies.
  • When you want to ensure your content maintains a consistent brand voice.

Advantages

  • Ensures content is formatted correctly for the intended platform.
  • Saves time by providing structured templates and SEO recommendations.
  • Maintains brand consistency through configurable voice settings.
  • Provides actionable suggestions for engagement, such as call-to-action placement.
  • Reduces the effort required to brainstorm headlines and subject lines.

Usage examples

“Draft a LinkedIn post about our new sustainability initiative.”
The agent generates a professional, engaging post with relevant hashtags, a clear hook, and a call to action, formatted specifically for LinkedIn.
“Write a blog post about the benefits of cloud migration for small businesses.”
The agent provides a blog draft with an engaging headline, organized sections, SEO keyword suggestions, and a concluding call to action.
“Create a landing page for our upcoming webinar.”
The agent produces copy including a hero headline, value proposition bullets, CTA suggestions, and meta-data for SEO.
“Draft an email newsletter subject line and body for our monthly product update.”
The agent provides three subject line options, a structured email body with clear sections, and a sign-off.

Install

  1. Download the skill as a ZIP:

    https://autogineer.com/agent-skills/anthropics/draft-content/download

  2. Unzip it into the cross-client skills folder of your project:

    mkdir -p .agents/skills && unzip draft-content.zip -d .agents/skills

Documentation by Anthropic

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. Content type — one of:

    • Blog post

    • Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)

    • Email newsletter

    • Landing page copy

    • Press release

    • Case study

  2. Topic — the subject or theme of the content

  3. Target audience — who this content is for (role, industry, seniority, pain points)

  4. Key messages — 2-4 main points or takeaways to communicate

  5. Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)

  6. Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")

Brand Voice

  • If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.

  • If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."

  • Apply the specified or default tone consistently throughout the draft.

Content Generation by Type

Blog Post

  • Engaging headline (provide 2-3 options)

  • Introduction with a hook (question, statistic, bold statement, or story)

  • 3-5 organized sections with descriptive subheadings

  • Supporting points, examples, or data references in each section

  • Conclusion with a clear call to action

  • SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings

Social Media Post

  • Platform-appropriate format and length

  • Hook in the first line

  • Hashtag suggestions (3-5 relevant hashtags)

  • Call to action or engagement prompt

  • Emoji usage appropriate to brand and platform

  • If LinkedIn: professional framing, paragraph breaks for readability

  • If Twitter/X: concise, punchy, within character limit

  • If Instagram: visual-first language, story-driven, hashtag block

Email Newsletter

  • Subject line (provide 2-3 options with open-rate considerations)

  • Preview text

  • Greeting

  • Body sections with clear hierarchy

  • Call to action button text

  • Sign-off

  • Unsubscribe note reminder

Landing Page Copy

  • Headline and subheadline

  • Hero section copy

  • Value propositions (3-4 benefit-driven bullets or sections)

  • Social proof placeholder (suggest testimonial or stat placement)

  • Primary and secondary CTAs

  • FAQ section suggestions

  • SEO: meta title and meta description suggestions

Press Release

  • Headline following press release conventions

  • Dateline and location

  • Lead paragraph (who, what, when, where, why)

  • Supporting quotes (provide placeholder guidance)

  • Company boilerplate placeholder

  • Media contact placeholder

  • Standard press release formatting

Case Study

  • Title emphasizing the result

  • Customer overview (industry, size, challenge)

  • Challenge section

  • Solution section (what was implemented)

  • Results section with metrics (prompt user for data)

  • Customer quote placeholder

  • Call to action

SEO Considerations (for web content)

For blog posts, landing pages, and other web-facing content:

  • Suggest a primary keyword based on the topic

  • Recommend keyword placement: headline, first paragraph, subheadings, meta description

  • Suggest internal and external linking opportunities

  • Recommend a meta description (under 160 characters)

  • Note image alt text opportunities

Output

Present the draft with clear formatting. After the draft, include:

  • A brief note on what brand voice and tone were applied

  • Any SEO recommendations (for web content)

  • Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")

Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"

Files

Requirements and compatibility

Written for: Claude Code, Claude apps

Works with: Claude Code, Claude apps, OpenAI Codex, GitHub Copilot, Cursor, Gemini CLI, Kiro, OpenCode, Goose, Amp, Roo Code, JetBrains Junie, Factory Droid, Devin (ex-Windsurf), Mistral Vibe, OpenHands, Letta

“Works with” means the tool reads the open Agent Skills format; a skill written for one tool may use features others lack.

Needs: Claude Code frontmatter

Security

No issues found by our static scan· No issues found

A static scan is not a guarantee. Skills are third-party content: review a skill before you let an agent use it.

Attribution and licence

Published by
Anthropic
Publisher
Anthropic (Official)
Source
anthropics/knowledge-work-plugins · marketing/skills/draft-content · commit e050c2e
Licence
Apache License 2.0 (redistribution allowed)
  • LICENSE (added by AutoGineer from marketing/LICENSE)
  • ATTRIBUTION.md (written by AutoGineer)
Synced

AutoGineer is not affiliated with or endorsed by Anthropic or Anthropic.

Download ZIP

The ZIP holds the skill’s files, its licence files and an ATTRIBUTION.md. Download draft-content.zip